More on window graphics

Seems like window graphics are the current craze. It is a great way to increase visibility and add an artistic look to your building. Our biggest user over the past year has been Sunflower Farmers Markets. Sunflower uses both indoor and outdoor graphics to raise the excitement of their new brand of grocery stores. They use solid PSA vinyl on windows where they want to hide what's behind the window and window perf (perferated vinyl, has lots of little holes in it) where they want you to see a big picture on the outside but from the inside it just looks like you are looking through the window; you can't see that there is anything on the window at all. Check out the pics below for some Sunflower window instalations:

Newton Running window graphics

A recent project was to help Newton Running become more visible in their new World Headquarters location in Boulder, Colorado. Newton Running makes custom orthopedics for athletes using highly sophisticated measuring and digital technology. At the Running Lab in Boulder, they can literally make a custom fitting athletic shoe while you wait. Their new home is located in the lower level (basement) of a building in downtown Boulder, which has very little exterior exposure. They do, however, have a nice glass entrance way leading immediately to the stairs going down to their facility.

The idea was to create a spectacular, highly artistic graphic covering the entire glassed entrance way, but not to reduce the amount of natural light coming in as that was their only exterior window. The other problem was that the windows to cover, faced south and west with no protection from the elements. In Colorado at 5000+ feet altitude that is a real problem when it comes to preventing graphics from fading.

We used a perforated vinyl that allowed the graphic to be viewed clearly from the outside but from the inside you could see nothing. It just looked like a window. The 65/35 ratio of vinyl to holes resulted in very little light loss and with all the windows covered the perception from inside was like nothing was there at all. For added protection from the elements we covered the graphic with a 3mil thick UV inhibitor incorporated laminate. Below are a couple more shots; one closer up and one taken during the installation of the window graphics.



Learn more about Newton Running at http://newtonrunning.com/

Welcome to the PCI GrafXGroup Blog

PCI GrafXGroup is the design, production management, and installation team formed by Photo Craft Imaging in 2005 to focus on new and expanding technologies for large format digital printing. We grew out of Photo Craft Imaging (hence PCI), which grew from Photo Craft Laboratories, which started in 1974 as a custom photo processing lab. We became involved in digital imaging in 1989 with scanning and slide services. By 1991 we had installed one of the earliest wide format direct digital printers in the country allowing us to print directly from digital files to paper 50 inches wide by virtually any length. From those early frontier days of digital imaging we have added design and installation services to create a one-stop shop for those looking for trade show booths and graphics, banners and banner stands, creative interior displays, high quality photographic art prints and giclee, custom framing and display hardware, and so much more. Recently, GrafXGroup installed the first of what we hope to be several new digital presses for doing on-demand books and greeting cards as well as full color flyers, brochures, postcards, business cards and other commercial printing. Digital presses are taking over from the offset presses for short run, fast turnaround and small volume printing jobs. Combined with extremely high quality makes these types of printing presses ideal for the type of work and customers GrafXGroup seeks to cultivate.

In this blog we hope to highlight new advances in services and products; maybe stimulate your imagination when it comes time for your next graphics intensive project whether that be a banner stand for a weekend seminar, a pop up trade show booth, an advertising campaign at the airport needing large backlit transparencies, or just something simple like covering an entire building.